{"id":817,"date":"2025-03-03T11:44:50","date_gmt":"2025-03-03T10:44:50","guid":{"rendered":"https:\/\/www.doohgroup.com\/?p=817"},"modified":"2026-07-23T16:00:55","modified_gmt":"2026-07-23T14:00:55","slug":"programmatic-buying-in-dooh","status":"publish","type":"post","link":"https:\/\/www.doohgroup.com\/nl\/programmatic-buying-in-dooh\/","title":{"rendered":"Programmatic buying in DooH: slimmer, schaalbaar & impactvol"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”45″][vc_column_text css=”” text_direction=”default”]\n

Programmatic buying in DooH: slimmer, schaalbaar & impactvol<\/b><\/span><\/b><\/h2>\n

De toekomst van Digital Out-of-Home (DooH)<\/b> is programmatic buying<\/b>, een datagedreven, effici\u00ebnte en schaalbare manier om advertentieruimte te kopen en verkopen. Met Broadsign Reach<\/b>, d\u00e9 toonaangevende Supply-Side Platform (SSP)<\/a> voor DooH, brengen wij onze klanten zoals Global, Ocean, Suurland en Mobilad<\/b> in direct contact met de grootste Demand-Side Platforms (DSPs).[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][nectar_video_player_self_hosted video_mp4=”https:\/\/www.doohgroup.com\/wp-content\/uploads\/2025\/03\/Light-up-the-world-with-Broadsign.mp4″ video_image=”867″ player_functionality=”default” hide_controls=”yes” loop=”yes” autoplay=”yes” video_loading=”default” border_radius=”none” box_shadow=”none” advanced_gradient_display_type=”linear”][divider line_type=”No Line” custom_height=”30″][vc_column_text css=”” text_direction=”default”]Als exclusieve partner van Broadsign Reach in de Benelux en Europa, biedt DooH Group de strategische ondersteuning, implementatie en training die nodig is om programmatic succesvol te integreren in elk netwerk.<\/p>\n

Waarom programmatic buying in DooH?<\/b><\/span><\/b><\/h3>\n