Programmatic Buying in DooH: Smarter, Scalable & Impactful

The future of Digital Out-of-Home (DooH) is programmatic buying-a data-driven, efficient and scalable way to buy and sell ad space. With Broadsign Reach, the leading Supply-Side Platform (SSP) for DooH, we put our clients such as Global, Ocean, Suurland and Mobilad in direct contact with the largest Demand-Side Platforms (DSPs).

As Broadsign Reach’s exclusive partner in Benelux and Europe, DooH Group provides the strategic support, implementation and training needed to successfully integrate programmatic into any network.

Why Programmatic Buying in DooH?

Scalability – Reach the right audience in the right place, with maximum efficiency.
Real-time flexibility. – Dynamic campaign adjustments based on dates, weather, time of day or location.
Automated Procurement – Reduce manual processes and optimize campaigns without complexity.
Secure & Transparent – Complete control over pricing and availability of ad space.

With Broadsign Reach, your network is instantly unlocked for programmatic demand, with no extra actions or delays.

DooH Group: your partner in programmatic success

For Digital Out-of-Home networks, operators and concessionaires, programmatic buying is the way to get more return on their screens.

We offer:

✅ Advice & Strategy – How do you get the most out of programmatic DooH?

✅ Implementation & Integration – Seamless interfacing with Broadsign Reach and DSPs.

✅ Training & Service – Full support for a smooth transition.

With our expertise in tenders and operation of (D)OOH networks, we ensure that your organization is ready for the future of automated ad buying.