LED digital signage in a flagship retail experience store
Client
- VodafoneZiggo (flagshipstore Utrecht – Hoog Catharijne)
Deliverables
- Advice provided
- SLA LED & player remote
- LED curved wall
- LED curved facade banner
- LED pillars
- Double-sided 55-inch display screens
Retail transformation through digital signage
VodafoneZiggo is rolling out a new retail concept across its store network: the Neighbourhood concept for smaller stores and the Experience concept for larger flagship locations.
The store in Utrecht Hoog Catharijne is one of the most important locations in this network. Positioned directly under VodafoneZiggo’s headquarters, it has been fully transformed into an Experience store.
The challenge was to convert this location into a high-end retail experience environment, where:
- Digital signage and LED technology are fully integrated into the store design
- In-store customer experience is central to the concept
- Different LED screen types are optimally applied based on viewing distance
- The store actively contributes to increased conversion and revenue
- A scalable and maintainable digital signage solution is implemented
The goal was to create a modern VodafoneZiggo retail store with maximum brand experience and impactful digital signage.
LED digital signage & retail experience design
DooH Solutions & Services acted as VodafoneZiggo’s trusted partner for consulting, design, and implementation of the full digital signage installation in this flagship store.
For this VodafoneZiggo Experience store in Utrecht, we delivered a complete LED solution:
LED screens and digital signage installation
- Custom-built curved LED video wall (8×4 configuration) for maximum visual impact inside the store
- First installation of a curved LED façade banner featuring a dynamic VodafoneZiggo logo animation
- 5x Samsung P1.5 LED pillars placed in the front zone of the store
- 2x double-sided 55-inch Samsung window displays for maximum visibility from the shopping street
Strategic use of LED technology in retail
The LED configuration was designed based on:
- Viewing distance within the store
- P1.5 LED for high-resolution content at close range
- P2.0 LED for larger viewing distances and wider visual impact
- Customer flow and in-store routing
- Maximum visibility of branding and content
- Integration with interior retail design
Implementation and project management
- Full project management from concept to installation
- Advice and technical support from our LED specialist
- Ongoing maintenance and support by DooH Solutions & Services
Retail experience and revenue uplift
The VodafoneZiggo Experience store in Utrecht officially opened on February 13, 2026. Within just one day of opening, the store manager reported initial results:
- Immediate revenue uplift after launch of the new Experience store
- Increased customer interaction with LED content
- Stronger in-store engagement and brand experience
- Higher attention to products and messaging inside the store
2
x
Curved LED
Custom-built curved LED video wall & curved LED façade banner
5
x
Samsung P1.5 LED pillars
Placed in the front zone of the store.
2
x
Double-sided 55-inch Samsung window displays
For maximum visibility from the shopping street.
The LED installation significantly enhances the retail customer experience and positions the store as a flagship location within the VodafoneZiggo network.
Digital signage in retail environments
This case at the VodafoneZiggo Experience Store in Utrecht Hoog Catharijne demonstrates how digital signage in retail environments creates strategic value for modern store concepts.
With this installation, DooH Solutions & Services supports the transformation of traditional retail into experience-driven stores, where technology, content, and brand experience converge to drive commercial impact.
Why DooH as your digital signage partner?
Security & Safety
- Industrial-grade LED systems suitable for high-traffic retail use
- Fully managed installation, maintenance, and support
- Long-term partnership with VodafoneZiggo
Experience & Innovation
- Maximum visual impact through integrated LED installations
- Strong enhancement of in-store brand experience
- Dynamic content supporting modern retail storytelling
Sustainable & Scalable
- Digital communication replacing static signage
- Energy-efficient LED solutions
- Scalable infrastructure across multiple retail locations
About VodafoneZiggo
120
VZ stores
9
M
Customer relationships
6000
+
Colleagues
Let’s design your next retail experience together
Talk to a DooH specialist about what Digital Signage can do for your locations.
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