STRATEGY & VALUE PROPOSITION
One network.
DooH Group builds homogeneous screen networks: standardized technically, visually, and operationally. From Utrecht to Barcelona, the same uptime, the same quality, the same control.
Discover our approach
PHILOSOPHY
A bold commitment to simplicity, scalability, and reliability
Digital signage is becoming increasingly complex: different screen types, CMS platforms, connectivity solutions, and data integrations. This makes management error-prone and costly.
DooH Group has consciously chosen a different approach. We standardize the entire network (hardware, software, monitoring, installation, and service) so that every screen, regardless of location or client, is part of a single, centrally managed infrastructure.
BENEFITS
What are the benefits of a homogeneous network?
Five concrete results that have a direct impact on your operations, costs, and growth opportunities.
Consistent uptime >99.9%
Standardized hardware and monitoring ensure predictable performance and rapid fault detection, regardless of location or country.
Easily scalable
New locations, countries, or customers? One playbook, one portal, the same standard. Scale without complexity.
Lower Total Cost of Ownership
Standardized procurement, remote troubleshooting, and automated maintenance structurally reduce operational costs.
Real-time insights through a single portal
All assets, incidents, and performance data in one overview. No separate systems, no blind spots.
Instant innovation across the entire network
E-paper, AI-generated content, or programmatic connectors? One rollout, all screens. No fragmentation, no delays.
COMPARISON
Heterogeneous vs. Homogeneous
Choosing standardization is not a limitation, it is a catalyst.
Heterogeneous network
- Different CMS platforms per location or client
- Reliance on local technicians with their own working methods
- Limited centralized visibility into status and performance
- Innovations require location-specific adjustments
- Higher operational costs due to complexity
- Difficult to scale to new markets
- Need various spare parts
Homogeneous network (DooH)
- One CMS (BroadSign) for all screens, everywhere
- Uniform installation and service protocols
- Full real-time monitoring via a dedicated portal
- Innovations can be rolled out immediately across the entire network
- Lower TCO through standardization and automation
- Proven scalability: NL, BE, DE, ES
- Few spare parts required
5000
Displays under management
99.9
Uptime guarantee
4
Countries where we operate
1
Central platform
WHERE WE OPERATE
What does this mean for your organization?
Whether you’re responsible for engineering, procurement, operations, or strategy, the unified network delivers tangible value.
CTO / IT MANAGER
Full control, less risk
A single standardized platform featuring security-by-design, ISO 27001 compliance, and remote device management.
COO / OPERATIONS
Predictable service, lower costs
Standardized SLAs, remote troubleshooting, and predictive maintenance. Fewer on-site visits, faster resolution times.
CFO / FINANCE
Transparent TCO, economies of scale, asset management
Standardized procurement, modular contracts, and demonstrably lower operating costs per screen.
CEO / EXECUTIVE MANAGEMENT
Uncompromising quality
Expanding internationally while maintaining the same quality and control as in the Netherlands. Proven by market leaders in OOHA and retail.
MARKETING / RETAIL MEDIA
Programmatic-ready network
All screens are connected, measurable, and ready for campaign optimization via BroadSign and programmatic platforms.
PURCHASING / PROCUREMENT
One partner, one standard
No vendor chaos. A single point of contact for hardware, software, installation, and service throughout Western Europe.
