Turn your stores into a media network that pays for itself

Yes. The platform uses no facial recognition and captures no personal data. Impression measurement is based on anonymised sensor data only. DooH Group applies the SSRM security framework to all managed networks and provides a full security whitepaper and data processing agreement for IT pre-qualification.

No. DooH Group connects to your existing network via a secure outbound connection. No inbound firewall rules, no VPN tunnels, no changes to your core infrastructure. Our SSRM platform runs on top of your current setup. Most retail IT teams are fully onboarded within two weeks without any architecture changes.

Yes. BroadSign, our standard CMS, offers REST API connectivity. We have built integrations with common retail systems for dynamic pricing, inventory-triggered content, and campaign scheduling. Custom integrations are scoped during the onboarding phase and delivered as part of the managed service.

Our Self-Healing Platform (SHP) detects and resolves the majority of incidents automatically, before your store team even notices. For hardware faults that require a physical intervention, we log a ticket and dispatch within the timeframes agreed in your SLA. You have one number to call and one dashboard to check.

A standard retail pilot across 3–10 locations is completed within 4–6 weeks from contract signature: site survey, hardware delivery, out-of-hours installation, CMS onboarding, and go-live. A full rollout across 50–200 locations is typically completed within 3–6 months, depending on store access and existing infrastructure.

No. Content is managed centrally by your marketing or formula team via the DooH Group portal. No technical knowledge or action is required at store level. Price changes, seasonal promotions, and emergency updates can be pushed to all locations simultaneously in under 60 seconds.

Under CAPEX, you purchase the hardware outright and DooH Group manages the network on a service contract. Under HaaS (Hardware as a Service), you pay a fixed monthly fee per screen covering hardware, software, installation, monitoring, and maintenance. No large upfront investment. Both models are available, and multi-country framework agreements can combine both depending on market.

Pricing depends on screen count, location type, and service tier. We structure all proposals around Total Cost of Ownership: hardware, installation, CMS licensing, monitoring, and maintenance in a single monthly or annual figure per screen. This makes budgeting predictable and eliminates the hidden service-call costs that fragment most retail signage contracts.

Our portal logs energy consumption per screen and per location. This data is exportable for ESG reporting. Our LED selection process prioritises the lowest available energy consumption per lux, and we offer e-paper screens for low-footfall or regulation-sensitive locations where further reduction is required.

A retail media network is a digital screen infrastructure within retail locations that allows the retailer to sell advertising time to brand partners: FMCG suppliers, local advertisers, or programmatic DSPs. DooH Group connects retail screen networks to Broadsign’s programmatic infrastructure, enabling retailers to monetise unsold screen inventory automatically while retaining full control over what appears on their screens.

Immediately, once approved in BroadSign. Content updates publish across your entire estate simultaneously, or by region, store format, or time slot if you need segmentation. There is no manual process per location. A campaign approved at 17:00 is live in every store at 08:00 the next morning.

Yes. BroadSign supports full content segmentation by location, store format, daypart, or any other variable you define. A flagship store can run brand content while another location shows a different promotional mix, all managed from one interface by your marketing team.

Yes. DooH Group is operationally active in the Netherlands, Belgium, Germany, and Spain under a single centralised portal and SLA framework. Pan-European retail chains work with DooH Group as a Single Point of Contact: one contract, one service protocol, one invoice regardless of location country.

No. We are a Samsung Platinum Partner and recommend Samsung as our primary hardware range because of its reliability, energy efficiency, and support infrastructure. However, our homogeneous network standard is software- and service-led, if your organisation has existing hardware frameworks or preferred suppliers, we can assess compatibility during scoping.

Our standard SLA covers 99.9% uptime, defined response times by incident severity, first-time-fix targets, and scheduled maintenance windows. Enterprise-tier clients receive dedicated account management and quarterly performance reviews. Full SLA terms are provided during the proposal phase.

We start there. Our intake process maps all seven stakeholder roles in your organisation and identifies the specific proof points each one needs. We provide a structured internal briefing (covering IT requirements, operational impact, financial model, and retail media potential) that you can use directly in internal presentations. You do not have to translate our sales pitch; we give you the material to make the case yourself.

Yes. We manage screen networks for VodafoneZiggo, Hoog Catharijne, Lebkov & Sons, La Place, Foodvillage, and Schiphol Airport, among others. Reference calls with peers in comparable retail organisations can be arranged on request.