VodafoneZiggo
LED digital signage for Neighbourhood & Experience stores
Client
VodafoneZiggo
Sector
Retail
Locations
88+
Advice provided · LED curved wall · LED curved facade banner · LED pillars · Double-sided 55-inch display screens
The new retail concept with digital signage
VodafoneZiggo is transforming its retail network with the introduction of two new store concepts: the Neighbourhood concept for smaller locations and the Experience concept for flagship stores.
We have been working with Vodafone (now VodafoneZiggo) for over 15 years. Since 2024 we also have been a strategic partner in the nationwide rollout of VodafoneZiggo’s new retail concepts: the Neighbourhood concept and the Experience concept.
The challenge was to create a scalable retail infrastructure where digital signage plays a central role in customer experience, communication, and conversion.
Key objectives included:
- Rolling out a consistent digital signage strategy across 88+ retail locations
- Integrating LED and screen technology into different store formats
- Supporting both compact stores and high-end flagship environments
- Enabling centralized content management across all locations
- Ensuring long-term reliability through maintenance and support
At the same time, each store needed flexibility in hardware setup, depending on size, layout, and customer flow.
Tailored setup for the new retail concepts
We delivered a full-service digital signage solution, supporting VodafoneZiggo from concept to rollout and ongoing operations.
Scalable digital signage infrastructure
Each store is equipped with a tailored setup based on the retail concept:
Neighbourhood stores:
- LED walls (2×2, 3×3 or 4×4 depending on store size)
- 2x LED pillars
- 32” promo screens (Google, Apple, Samsung)
- Double-sided window displays
- 32” touchscreens for service and VodafoneZiggo online pillars
- 2x 50” Ziggo service displays
Experience stores:
- Large-scale LED installations for immersive brand experience
- Advanced screen configurations integrated into store design
- High-impact visual storytelling through dynamic content
“DooH has become part of VodafoneZiggo’s rollout, contributing ideas on store design and providing advice on the screens.”
Mireille - DooHAccountmanager VodafoneZiggo
Flagship example – Utrecht Hoog Catharijne
- Curved LED wall (4800mm x 2700mm, P1.5 – Liantronics)
- 5 LED pillars
- Double-sided window display
- Integrated experience elements (booth, entertainment furniture)
Full-service delivery
- Technical consultancy from early design phase
- Installation by certified engineers and LED specialists
- Content planning in collaboration with VodafoneZiggo marketing
- Ongoing support, monitoring and maintenance
The entire rollout process (from planning to installation) takes approximately 4 months per store.
Retail impact and conversion uplift
Since the start of the rollout in 2024, the project has delivered measurable scale and impact:
- 17 new concept stores completed in 2024–2025
- 10–15 additional concept stores planned for 2026
- First Experience store launched in Rotterdam Lijnbaan (2025)
- Continued expansion with flagship locations like Utrecht Hoog Catharijne (2026)
Digital signage has contributed to:
- Increased in-store engagement and interaction
- Stronger brand consistency across all locations
- Improved flexibility in campaign management
- Enhanced retail experience through dynamic content
17
Concept stores
New concept stores completed in 2024-2025
>
10Concept stores
New concept stores planned for 2026
25
%
Reduced energy
Reduced energy costs across all stores
Experience stores in particular show clear potential for conversion uplift and increased dwell time.
Digital signage and long-term strategic value
This rollout demonstrates how digital signage creates long-term strategic value across a retail network.
Why DooH as your digital signage partner?
Security & Safety
- Stable and fully managed digital infrastructure
- Long-term maintenance and support across all locations
- Certified installation and LED expertise
Experience & Innovation
- High-impact LED installations that elevate retail experience
- Seamless integration of technology into store design
- Dynamic content enabling modern retail storytelling
Sustainable & Scalable
- Future-proof digital infrastructure across multiple locations
- Reduced reliance on static signage
- Flexible and scalable rollout strategy for ongoing expansion
Senior marketing manager
Retail Channel Vodafone
“DooH is a full-service partner and a reliable consultant that support us for many years. The are a good corporation to make it work together.”
About VodafoneZiggo
120
VZ stores
9
M
Customer relationships
6000
+
Colleagues
