Digital signage in the retail sector
Client
Unibail-Rodamco-Westfield
Sector
Retail & Shopping centres
Location
Amstelveen – NL
18 totems for indoor and outdoor · Indoor totems designed for easy removal · Integrated power consumption meters · LED display indoor and outdoor · SLA and data backup · Samsung displays
Installing new digital totems in an environment that never stands still
In a shopping centre, everything revolves around smooth customer flow, visibility and a seamless visitor experience. An installation should therefore never get in the way of shoppers, retailers or day-to-day operations.
That is why the challenge started well before installation. Together with the shopping centre, we assessed each location to determine where the totems would have the greatest impact. We looked not only at visibility and sightlines, but also at the technical and structural possibilities of each position. For both indoor and outdoor locations, we assessed how the totems could be installed safely, securely and with the future in mind.
The goal: to install new digital totems in optimal locations, maximising visibility for visitors while minimising disruption to the daily operation of the shopping centre.
DooH Solutions & Services managed the complete process
From preparation and location advice to hardware, software and installation. Every position of the 18 digital signage objects was assessed together with the shopping centre. This allowed us to determine what was required at each location to ensure the totems were positioned and integrated correctly. For indoor locations, we investigated how the totems could be securely and safely anchored to the existing structure. For outdoor locations, additional foundations were installed where required to ensure a stable and durable installation.
Preparation played a key role in the approach. Wherever possible, all totems were assembled, configured and tested in advance as Plug & Play units. This allowed our installation teams to work efficiently on site and keep installation time to an absolute minimum.
The result: a complete, professionally installed digital signage solution that was ready to perform from day one.
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5 double-sided outdoor totems
Designed for high visibility and built to withstand outdoor conditions.
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11 double-sided indoor totems
Positioned throughout the shopping centre to maximise visibility and communication opportunities.
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2 single-sided indoor totems
Integrated into selected locations where a single viewing direction was most effective.
- Bespoke Westfield design
Combining stainless steel finishing with integrated LED strips to create a distinctive and premium appearance. - Samsung displays throughout the network
Providing consistent and reliable screen technology across all digital signage objects. -
Integrated power consumption meters
In every object, enabling accurate monitoring of energy usage across the network.
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LED display above the parking garage entrance
Providing high-impact digital communication at a key arrival point.
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Indoor LED display in Rembrandthof
Creating an additional high-impact digital communication opportunity within the shopping centre.
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Easy-removable indoor totems
specifically designed to accommodate future renovation and redevelopment plans without creating unnecessary disruption or permanent obstacles.
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Complete hardware & software delivery
Including configuration, installation and commissioning of the entire digital signage network. -
SLA and data backup
Providing continuity, reliability and professional support throughout the operational lifecycle.
The result is a fully integrated digital signage network that combines visibility, reliability, energy monitoring and flexibility, while being designed to adapt to the shopping centre’s future needs.
A successful installation is not just about the final result, it is also about how you get there
By carefully preparing the project in advance, we were able to significantly minimise the impact on retailers and visitors during opening hours. The physical installation of the totems was carried out outside opening hours wherever possible. Thanks to the Plug & Play preparation, the work on site could then be completed quickly and efficiently.
5
Outdoor totems
Designed to withstand outdoor conditions.
13
Indoor totems
Maximise visibility and communication opportunities.
2
LED displays
Providing high-impact digital communication.
We also considered future changes within the shopping centre. The totems have been installed in a way that allows them to be removed relatively easily if required, while keeping the floor clean and free from unnecessary obstacles or protruding mounting materials.
This is particularly important in a retail environment where renovations and layout changes are part of everyday operations. Even during construction work, shoppers should be able to move safely and comfortably through the shopping centre.
The result is more than a network of digital screens
For this project, the value goes beyond simply installing digital signage. By combining our experience in retail environments with technical expertise and a future-focused approach, we delivered a solution designed around safety, visitor experience and long-term sustainability.
Why DooH as your digital signage partner?
Security & Safety
- Early involvement to advise on locations and technical requirements.
- Secure, location-specific installation for indoor and outdoor totems.
- Reliable hardware and software built for long-term performance.
- Plug & Play preparation to minimise installation time and disruption.
Experience & Innovation
- Totem positions optimised for visibility, sightlines and visitor flows.
- Designed to integrate seamlessly into the shopping centre environment.
- Installation planned to minimise disruption to shoppers and retailers.
- Bespoke Westfield design enhances the overall retail experience.
Sustainable & Scalable
- Brightness sensors help optimise energy consumption.
- Power meters provide insight into energy usage.
- Modular totems allow future hardware upgrades.
- Easy-removable totems support future renovations and changes.
The result is more than a network of digital screens. It is a carefully engineered digital signage solution that combines safety, retail experience and sustainability. We create a complete, future-proof solution that becomes an integrated part of the retail environment.
About Stadshart Amstelveen
Stadshart Amstelveen is the ultimate shopping destination close to Amsterdam. Located in the center of Amstelveen, you will find more than a hundred shops here, all within a short walking distance of each other.
7
Days a week open
100
+
Stores
6
M
Visitors per year
