Sustainable digital signage on the Dutch coast
Client
Smart City | Living Lab Scheveningen
Sector
Public space / local government
Location
Around the beach of Scheveningen
Woody  · Software installation · Content planning · SLA
Exposing digital signage to the elements
Scheveningen is one of the most visited coastal destinations in the Netherlands. Especially in the spring and summer, the beach attracts thousands of visitors every day: tourists, day-trippers, and event attendees.
The municipality and local partners were looking for a digital communication solution that:
- Fits in with the natural ambiance of the beach and boardwalk
- Can withstand wind, sand, and salty sea air
- Enables flexible campaign planning
- Provides space for both commercial and public communication
- Aligns with sustainability goals
Traditional metal digital signage did not visually blend in with the surroundings and was less compatible with sustainability goals. The solution had to be visible, robust, and environmentally conscious.
Sustainable solution
Woody is being deployed as a durable outdoor digital signage solution on Scheveningen Beach.
The screens are used for purposes including:
- Promotions for local restaurants and bars
- Event announcements
- Safety and public information
- Wayfinding and visitor information
Designed for the coast
The structure is made of Accoya wood: sustainable, responsibly sourced, and exceptionally resistant to:
- High humidity
- Salty sea air
- Strong coastal winds
- Temperature fluctuations
Thanks to its natural appearance, Woody blends seamlessly into the beach landscape, without the harsh, industrial look of traditional steel structures.
A powerful digital communication platform
Behind the sustainable design lies an advanced digital infrastructure.
The system makes it possible to:
- Manage content remotely
- Schedule and rotate campaigns
- Display dynamic messages based on time or events
- Combine commercial and municipal communications
Results for sustainable digital signage
The installation of Woody on Scheveningen Beach demonstrates that digital infrastructure and the experience of nature can go hand in hand. Woody’s digital displays ensure seamless communication throughout the city.
This project proves that Digital Out-of-Home can also be sustainable and aesthetically sound:
- Visual integration into the natural environment
- Sustainable and fully recyclable construction
- High visibility at a highly frequented prime location
- Dual function: commercial and public
- Reliable performance under severe weather conditions
1010
km
Exhaust gases
Offsets the emissions and electricity consumption of one household per year.
120
kg
CO2
The amount of CO2 sequestered in the Woody.
100
%
Recyclable
The Woody is made entirely from recyclable materials.
Woody as a long-term sustainable communication infrastructure Â
The deployment of Woody at Scheveningen beach creates long-term value for multiple stakeholders. For municipalities, it offers a sustainable public communication infrastructure that can be flexibly deployed during peak seasons and large-scale events, while aligning with broader environmental and sustainability policies. For local businesses, WOODY provides high-visibility exposure in a premium tourist location, enabling dynamic and timely campaigns that capitalize on busy periods and fluctuating visitor flows. At the same time, the solution contributes positively to the surrounding environment by reducing reliance on traditional, material-intensive structures and introducing a durable, circular design with a long lifecycle, making it a future-proof addition to the coastal landscape.
Why DooH as your digital signage partner?
Security & Safety
- Reliable digital infrastructure for public communication
- Real-time dissemination of safety and crowd management information
- Suitable for intensive use in high-traffic public spaces
- Support during events and peak times
Experience & Innovation
- Enhances the visitor experience with dynamic content
- Integrates seamlessly into the natural beach environment
- Combines design and technology for a premium look
- Versatile for both commercial and public communication
Sustainable & Scalable
- Built with sustainable and recyclable materials
- Reduces the use of traditional, material-intensive construction methods
- Long service life and future-proof design
- Easily scalable to multiple locations and applications
About municipality of Scheveningen
17
M
Visitors per year
11
km
Coastline
4.5
km
Sand beach
